Chronicles
And just like that… a year has flown by and it’s the festive season again! Not so often we encourage the habit of consumerism, but hey, it's the festive season and it's a time to celebrate. Through gifting, one would share the generosity, love and joy with another, so why not.
Whether you are treating someone you love, you like or it's an act of self-love, we've got a list of suggestions for you to make things easy for you.
Fall/Winter 25 finds its voice in the shadows—a rebel’s homecoming, a brief return to stately halls after a long exile. This season’s palette draws from the darkness itself: deep navies, smouldering charcoals, fabrics woven with quiet tension and brooding intent. Wools and brushed blends move like shadows, whispering rather than declaring their presence.
Fall/Winter descends with a chilling message, and the season reveals its darker side. A glimpse into our Fall/Winter 25 collection, launching Thursday on November 6 at 12pm GMT.
A bridge between simplicity and elegance, modernity and heritage, form and function. Designed not for the season, but for the span of years. Here’s a closer look at the silhouette of our newly launched classic flat-front chinos and denim, with a thoughtful breakdown, told in straightforward terms.
A lookbook presented in our style with garments we have adored across seasons. Together in style, a quick intermission of a half-season lookbook that is put together with the wardrobe’s most versatile chinos and denim. Rather than focusing on the uppers, this time, all the focus goes to the bottoms. The jackets and tops are simply to support.
Because not all clothing’s about making a huge statement. Sometimes it’s just the basic needs, but done to its max. Handy, trusty, reliable, that’s all you want from a pair of good trousers.
Prepare yourself for our new trousers. Half a decade in research, combining all we find important in a part of trousers, soon ready for you in one go.
Threads rise and fall in measured rhythm, forming a texture that unveils itself only to the discerning eye. Breathable yet composed, it appeals as much to the hand as to the gaze. And so, down the rabbit hole of fabric and beyond the urge to pigeonhole, we arrive at this season’s basketweave sport jackets—an ode to texture, a study in materiality.
The new knitted shirt is built on contrasts: airy yet structured, nostalgic yet modern, relaxed yet refined. Its open-knit weave keeps the fabric dry, crisp, and cool against the skin—perfect for the long days of summer.
At its heart lies the colour: Rosso Travertine. Inspired by stone, it radiates warmth and rhythm, alive with pink and cream veins that recall the sharp sweetness of a blood orange. To us, red is more than passion; it symbolises vitality, optimism, and the fire of the season.
The Feather T-shirt marks a gentle shift from structure to softness—a relaxed alternative to our original ribbed knitted t-shirt. It captures a more fluid, effortless spirit, made for quieter summer moments by the coast or in the city. With ease at its core, it’s a refined expression of comfort, not a replacement but a new rhythm.
Even the eternal sun must one day set. As the light softens and days stretch into dusk, our wardrobes evolve with it, moving from the height of heat to something quieter, more reflective. This next chapter is an ode to that transition: the beauty in the in-between, where warmth lingers and elegance deepens.
It might sound rather audacious to take cues from sleepwear for garments intended for the wider purpose, wouldn't you say? Yet, this isn't an unprecedented leap for us. A continued story since the relaxed Street Slippers, we brought the ‘pyjama’-inspired overshirt and new drawstring trousers set into a new era where they can be worn as arguably the most comfortable lounging set by the pool or the beach.
Poolside glamour returns in full flourish. High Summer 25 is our celebration of sun-soaked elegance—An Ode to Summer inspired by the iconic lens of Slim Aarons, reimagined through the language of our clothing and the spirit of Greece.
This season is a love letter to leisure, to the pleasure of dressing well under the sun, and to the effortless sophistication that lingers by the water’s edge.
After years swept up in the rush of distant cities, where ambition collides with time and dreams are measured in Michelin stars and midnight hours, the soul—inevitably—hears the call of home. That quiet but undeniable summons to return. To breathe slower. To be closer.
A story of Vagelis, chef, also a dear friend who moved from one of London’s best institutions back home, Greece, leading a different pacing in life. Get to know the backstory before our upcoming launch.
Nothing has changed. The office attire remains the same. The Everyman Lookbook 2.0 is not about new pieces, but simply good clothing that is meant to be worn over and over again.
The Everyman Suits are just good timeless clothing designed to weather the testament of time. They are the classic framework, and are ever so relevant. That's all.
Staying in touch with our locals in Hong Kong. We’ve recently put together a series of styling shoot in the studio with our local The New Black Optical, eyewear curators who have an eye on mostly Japanese independent and legacy eyewear labels.
We wish you derive joy and inspiration from the series.
Cloth, to us, is never just material—it’s memory, instinct, emotion. When sourcing fabrics, something unusual happens: our eyes catch light in its threads, our hands note the weight, the grain, the fall. And with that, stories begin to form.
Introducing our new shirting series—crafted for a refined wear experience with a soft, wool-silk hand and a tonal, contemplative palette. Learn about the style options through paintings.
It’s no secret that men, be it good or bad, as a rule, avoid carrying bags or ‘brollies’ (umbrellas, for the uninitiated). A certain nonchalance surrounds the way garments are worn, favouring practicality over excess. That’s why the Technical ‘A’ Raincoat was conceived—a piece that embraces British sensibility while offering a relaxed, modern approach to outerwear.
Rooted in farm labour and steeped in history, the barn jacket embodies the spirit of ‘hard work for oneself’. Once a purely utilitarian garment, it has evolved into a wardrobe essential for all shapes, sizes, and genders. Its unisex appeal and flattering cuts, designed to move with the body, make it more relevant than ever. Barn jackets resonate as a love letter to a bygone era—an homage to a time that, though past, remains cherished.
Retaining the excellence of traditional English shoemaking, this is yet another design that pushes the envelope of legendary English-shoemaking house Crockett & Jones. This is our take on a completely unlined dress loafer, made Goodyear welted, the old English way.
There are times dressing is for an expression. But sometimes, we are just looking for a simple answer, and the most straightforward answer is yet the best answer. You just want to lean on a colour or a familiar silhouette you know won’t fail you.
Refined and rewoven, a part of the spring season’s highlight focuses on our key navy pieces—the updated Navy/Teal Bouclé Lazyman Jacket and the Worsted Herringbone Wool Suit.
London is our second home. This city is where we live, learn, and play. It is here that our team deepens its understanding of clothing, drawing inspiration from the storied tailoring legacy crafted by the master artisans of Savile Row. Yet, we are not Savile Row, nor do we aspire to be. Instead, we honour the foundations laid by those who came before, inspired by the visionaries who defined the craft. Our ambition is to rediscover relevance in tradition and reinterpret the old world with fresh eyes.
Artefacts is a new permanent section where we continue to push the envelope beyond our ready-to-wear collections, featuring rare objects and a special curation of our one-of-a-kind pieces in limited quantity fabrics or unique specials, deadstock, and vintage textiles. Learn more about this new experience.
We are once again here in Florence for the winter edition of the bi-annual menswear trade show —Pitti 107. Great minds often think alike, and creative, intellectual conversations from previous seasons culminate in shared outcomes. Here are the insights we gleaned, which we believe will set the trends for the next season.
Tweed but urban. Our evening brown tweed jacket stands as a living oxymoron, embodying an aspirational nod to country life with a design suited for the urban dream.
Your encouragement enables us to continuously innovate and create timeless pieces that we take pride in. We couldn't have achieved this without you! Here, we share some joyful moments and behind-the-scenes glimpses from our most recent Eveningwear lookbook, featuring some of our dedicated team members.
Fancy events provide perfect excuses for dressing up. Sometimes, we desire personal flair and expression beyond 'just an expensive timepiece' or fancy cufflinks and studs. So, how can we master this game?
A comprehensive breakdown of eveningwear aka black tie or occasionwear in general through our latest collection ‘The Interval’. A few insightful tips from our tailoring experts, you'll know exactly how to dress for your upcoming events.
Our first foray into ready-to-wear eveningwear collection. It is all about having a good time in full glamour, as we celebrate one of the most important festive seasons of the year. Enjoy the pieces, and build your black tie wardrobe with these as foundation.
Learn about our ideas behind the Caviar corduroy and the Teddy Brown from the Fall/Winter season’s collection. Our thoughts were vivid…