Fall/Winter 25 — 'Tales of Forgotten Shadows'

Fall/Winter 25 finds its voice in the shadows—a rebel’s homecoming, a brief return to stately halls after a long exile. We imagine a lone figure, once lost to the night, walking those corridors again beneath dim sconces, touched by silence and distance. There are no grand gatherings, just echoes in empty rooms and the weight of absence pressing against carefully hewn stone.

Revisit to learn about the backstory of the campaign, also visit here to shop the collection straight away

This season’s palette draws from the darkness itself: deep navies, smouldering charcoals, fabrics woven with quiet tension and brooding intent. The silhouettes nod to Tudor and Gothic forms—shoulders that rise like arches, trousers that billow with restraint, layers folding into the architecture of dusk. Wools and brushed blends move like shadows, whispering rather than declaring their presence.

The campaign follows Cillian, our muse of the season, on a solitary journey back to his long-abandoned family estate — a quiet return marked by reflection and familiarity. The house, though weathered and neglected, still holds a haunting charm; its faded grandeur becomes the perfect setting for a story of return, memory, and understated elegance.

Throughout the collection, shadow stripes and tonal weaves ripple subtly through the fabrics, patterns felt more than seen—an echo of the season’s theme. We proudly unveil a flannel suit in collaboration with Fox Brothers, marking the beginning of our Silver Fox series. For those who know, Fox Brothers flannel is a testament to legacy, craft, and quiet excellence, and it is the type of partnership we hold in the highest regard.

The Concours Gilet also got us excited about the season because it’s a design that’s been living on our minds for a long time. We spent so much time merging the worlds of a Nehru, a driving vest, a gentleman’s waistcoat, and a utility vest, and we ended up coming up with something that is so everyday and functional, stylishly taking you across days both warm and cold. Having figured out a specific proportion for this layering piece, it works great as a standalone piece over a shirt or knitwear, but is also alluring with a point of difference under tailoring. We also love the fact that the Concours Gilet combines the notion of luxury and utility. From the open road with knitwear and tailoring, then enjoying his morning coffee with it and a textured wool/cotton shirt underneath, its styling options and narrative are so interchangeable and multifaceted.

Complementing these are chunky Merino knits — deep in tone, rich in handle, marks our first venture into wool knitwear. Stately Cardigan is another piece to look out for. We are really honing in on our imagination of sophisticated tailoring in the form of knitwear. Lapels, ribbed sectioning, and pocket placement all play with proportion to give it a jacket’s composure while retaining a cardigan’s softness.

Then there is The Grand Coat, a bold new signature. Its unusual 4x1 button stance and sweeping drape embody the house’s philosophy: authority through softness, form without rigidity. The result is a silhouette that commands space not with sharpness, but with poise.

The return of our beloved Penzance footwear, now reimagined in textured calfskin for a different season, retaining their classic boat-shoe roots while gaining an irresistible tactility. They go incredibly well with casual tailoring.

The ‘pyjama’ set. Previously named ‘Siesta’ during the summer season and now ‘Slumber’. The mouline-effect lambswool woven in lambswool by one of the foremost specialists in the world of cashmere and is no joke.

Waiting, standing, seeking, gallivanting. There’s nobody—just a party for one. Here’s to the final dance.

Fall/Winter 25 is not merely a collection of garments. It is a nocturne in cloth, especially in our universe. It is a meditation on solitude, memory, and return.

A spell against the cold, and a story whispered in the dark.

Photography by Alex Natt, cinematography by Ben Lloyd Photography, featuring our muse of the season, Cillian Sheil.