The ‘A’ Raincoat, Made For Striders
A strider is someone who moves with purpose—long, deliberate steps carrying them through the cityscape. But a strider is also someone who takes their time, embracing the rhythm of the walk, weaving through London’s winding streets. Whether it’s a route from Holland Park to Kensington through the park or cobbled streets from Islington to Shoreditch, walking is intrinsic to life in London. We don’t mind a light shower, nor do we let it deter us. Instead, we come prepared, always keeping a ventile or technical raincoat at hand—our essential outerwear choice in a climate where down jackets belong more to the French Alps than the streets of Mayfair.
It’s no secret that men, be it good or bad, as a rule, avoid carrying bags or ‘brollies’ (umbrellas, for the uninitiated). A certain nonchalance surrounds the way garments are worn, favouring practicality over excess. That’s why the Technical ‘A’ Raincoat was conceived—a piece that embraces British sensibility while offering a relaxed, modern approach to outerwear.
Its design finds inspiration in the romanticised London of decades past. Think of those 80s and 90s British rom-com scenes—rain-soaked streets, quiet moments of reflection, the effortless charm of an era steeped in nostalgia. The raincoat’s beige hue calls back to London’s storied streets, echoing the timeless appeal of heritage outerwear as seen in old advertisements and style icons. It’s a staple in any wardrobe—but unlike traditional trench coats, which can often be overcomplicated with excessive fastenings and buckles, this version pares everything back, refining the concept to suit the ease of the spring season.
Eric Clapton’s raincoat street style was a particular reference point—his understated approach to dressing provided a blueprint for a look that remains as relevant today as it was then. The Technical ‘A’ Raincoat honors that aesthetic, drawing influence from softly tailored Italian outerwear of the 80s. Designed for function without sacrificing elegance, it embodies the spirit of urban exploration with a quiet, confident stride.
Eric Clapton’s raincoat street style was a particular reference point—his understated approach to dressing provided a blueprint for a look that remains as relevant today as it was then. The Technical ‘A’ Raincoat honors that aesthetic, drawing influence from softly tailored Italian outerwear of the 80s. Designed for function without sacrificing elegance, it embodies the spirit of urban exploration with a quiet, confident stride.
Where traditional rubberised or heavily waxed cottons feel too weighty for the season, this technical blend offers a lightness that maintains durability. It moves with the wearer, striking the perfect balance between protection and agility. A natural evolution of our ‘Sueded’ series, the fabric is finished with an enzyme-washed treatment, making it water-resistant, windproof, and breathable. Sourced from a leading textile mill in Como, Italy, the cotton blend integrates synthetics for enhanced performance without compromising refinement.
The versatility of this piece makes it effortlessly adaptable. Worn over a suit or tailored jacket, it delivers a sharp, polished look; paired with casual trousers, it lends itself to refined leisure. Whether navigating the pulse of the city or venturing outdoors, the Technical ‘A’ Raincoat remains an essential companion—functional, understated, and timeless.
