Second Nature, Second Home
‘I am familiar with my home. I know where my homemade vinaigrette is placed, so is my hand thrown ceramic salad bow, and I also know my paint brushes were still next to the sink waiting for me to clean since last night.’
Building a collection based on familiarity is where and how we begin with most designs, particularly this season’s. This is not a campaign meant to shout for attention; rather, it is the wardrobe we consistently return to—understated, indispensable, and quietly refined. Every piece is imbued with a deep cultural and seasonal sensibility, resonating with the everyday rhythms of life. There are moments when we long to make an impression, and others when we simply desire the solace of home—much like the seasoned traveler or the diligent worker seeking a quiet reprieve.
London is our second home. This city is where we live, learn, and play. It is here that our team deepens its understanding of clothing, drawing inspiration from the storied tailoring legacy crafted by the master artisans of Savile Row. Yet, we are not Savile Row, nor do we aspire to be. Instead, we honour the foundations laid by those who came before, inspired by the visionaries who defined the craft. Our ambition is to rediscover relevance in tradition and reinterpret the old world with fresh eyes.
This is our London—a city where tailoring is woven into the fabric of life, and where even the quiet, off-duty moments are celebrated. It is in our daily routines, our neighbourhoods, and our cherished local haunts that we find meaning; clothing here is meant to be lived in, not merely worn as a transient statement.
Our designs are inherently versatile. Here are some of the season’s highlights. Crafted to function in forms of a raincoat and a barn jacket, they provide waterrepellent protection on those damp, unpredictable days—defying even the weatherman’s forecasts. Consider our worsted suit: not only is it quintessentially British, it is also undeniably London—paying homage to timehonoured tailoring traditions, evoking the charm of 90s romcoms, and capturing the subtle glamour of everyday life. Each garment is intended to become an integral part of its wearer’s narrative.
With its calm, soothing undertones and a palette of soft neutrals with a cost of grey that mirror London’s famously foggy ambiance, our collection transforms overcast skies into moments of unexpected beauty when light finally breaks through the clouds.
This is everyday clothing at its most comfortable, the pinnacle of self enjoyment—functional with a hint of utilitarian influence, yet elevated by London’s innate sophistication. Our refined reeditions, trousers, and layered ensembles celebrate the art of effortless dressing. In a world where simplicity prevails, our pieces invite you to amass timeless essentials that carry you gracefully through each day. Every challenge—from the struggle to locate house keys in the rain to the persistent worry of misplaced passports—is woven into the very fabric of our design.
Our updated perspective on London reflects a delicate balance—our ‘half foot in, half foot out’ approach—mirroring our deep, personal connection to this cherished city. It is precisely this attentive curiosity toward every detail that allows the most beautiful aspects of life to emerge.
This collection is profoundly sentimental to me. I grappled with internal doubts, wondering if it was enough, if it truly captured the very essence of the collection. While it is nothing out of the ordinary by intention, it remains an authentic expression of our reality. We dress this way; this is how we live. While we enjoy our lavish ‘overpriced beverage’ moments at ‘The Arts’, ‘upping our pinky’ sipping tea at The Goring, we equally cherish the times when we go pick up our children at the kindergarten, or post-Harrods grocery run, gallivanting, a very London thing to do—moments not reserved only for the extraordinary, but integrated into our everyday lives. These staples are refined to their utmost potential.
I hope you, too, find a piece of your story in our work.⸺words by Buzz Tang, co-founder of The Anthology. Special thanks to Glenn for modelling for this collection. Photography by Alex Natt.
