High Summer 25 — ‘An Ode To Summer’, Part I

This one’s for you, Mr. Slim Aarons—an ode to eternal poolside glamour, to the golden glow of leisure beneath Mediterranean skies. Viva la vida.

It is both a tribute to his enduring vision and a love letter to Greece—Vagelis’ homeland—where the waters shimmer with unmatched clarity, and time itself seems to slow.

Live slower, breathe gentler, savour each fleeting moment. Pause. Look around, and just enjoy.

And if you haven’t yet, learn the phrase dolce far niente—the sweetness of doing nothing. Not idleness, but a deliberate surrender to rest. A quiet rebellion against haste. A reminder that there is beauty in stillness, in long afternoons and laughter echoing by the sea.

Because life, when truly lived, is often found in its softest moments.

Sun-drenched.

Vagelis wears the Siesta ‘pyjama set’ in seersucker.

 
 
 
 
 
 
 

Vagelis wears the navy linen/wool basketweave sport jacket, with Siesta overshirt and canvas wide trousers.

 
 

Vagelis breaks up the Siesta ‘pyjama’ set, wearing just the overshirt with white canvas pleated wide trousers.

 
 

The walk up to the estate—home.

By the gate. Vagelis wear the sport jacket with black polo and butter shorts.

 
 

By poolside. Vagelis wears the rust double-breasted sport jacket, knitted t-shirt and olive shorts.

 
 
 
 
 

Bigman Shirt in Aegean Blue Stripes. A beautiful piece with soft cream undertone and vibrant, outstanding clear water blue stripes running across.

 
 

Bigman Shirt, bucket hat, paired with olive shorts.

 
 

The Siesta pyjama set in its full glory.

 
 
 
 

Vagelis pulls off the classic riviera palette—navy sport jacket with red polo and white trousers.

With sincere gratitude to Vagelis once again for his warmth, generosity, and the role he’s played in shaping this chapter of our story. Captured beautifully by Alex Natt.

Part II of the campaign will be launched on July 7 at 12pm BST.